Sunday, July 23, 2006

MSM and Tour de France

Floyd Landis in the last five stages of the Tour de France has one of the top sport’s  performances of the year. Winning the yellow jersey, then hitting the wall to lose it, then coming back in the mountains to be in a position to win it back in the sprint the following day. Plus, he has a personal story and seems to be embraced by the French though his francais vocabulary est petit.

But does the main stream media (MSM) in America follow this story? Hardly. The Washington Post had their Foreign Service cover the story, not a sports reporter. One of the local TV sports channels didn’t even mention it last night. Most media lead with a story about Barry Bonds not be indicted like the MSM said he would the previous day. So the MSM was the news and not a truly heroic sports story. Jim Caple on ESPN’s Page Two thought this was nuts.  No wonder the term MSM was invented and now it is becoming an unflattering adjective.

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