Ten years ago George Gilder wrote Digital Dark Horse - Newspapers. Prior to the popularity of the web or nytimes.com or washingtonpost.com he argued that "newspapers will prevail in the Information Age". In a time when television was the primary new source, this was a radical forecast for the emerging Internet.
With podcasts, we'll see another media that was relegated to a secondary status be retrieved. Radio companies, including public radio, will become the primary sources for podcasts. In just the few short days since iPodder was released, we are seeing WGBH and Minnesota Public Radio are already podcasting. And KOMO from Seattle.
Video Killed the Radio Star, but podcasting retrieves it.