The web falls into the old way of doing business: publishing. Micro-content is the first meme that moves us out of the Amos and Andy Show and into the "message" of the new medium. (Let me explain. Amos and Andy was a very, very popular radio show that was redone for television. It did not work. The concept and use of a sound byte did not work in newspapers. The sound byte of internet content is mostlikely "microcontent." Exploit it, now.)
So start thinking about microcontent intead of pages. I know this is hard for people with a publication background (I'd perfer to use bias, but then peopel would not understand.) Work to free yourself from the old media!
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